David Topus guides you through his five steps for creating value and making every communication a sales communication.

David Topus analyzes the strengths and weaknesses of various communication channels in the context of the sales process.

Success in sales depends on building meaningful relationships with clients. David Topus explores communication techniques for building lasting client relationships.

David Topus explains how to more thoroughly engage your clients by using customer-focused language.

David Topus teaches you how to eliminate unnecessary words for a sales message that is crisp, clear, and relevant to your clients’ needs.

David Topus discusses the importance of beginning every customer communication with an empathetic buy-in statement that focuses the conversation on client issues and...

David Topus guides you in positioning your information as a solution that speaks directly to your customers’ needs.

David Topus discusses linking features to outcomes so that your clients clearly understand the solution you are presenting.

David Topus presents examples of effective closing statements that keep the sales process moving forward.

David Topus suggests that while saying “thank you” is polite, it is not a strategic approach to wrapping up a sales communication.