LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

• Do you have any advice for individuals who say “Why won’t dealerships meet with me?”
• How is the number of vehicles sold still climbing even though there are fewer dealerships than before?
• Why is getting a customer into the dealership more critical than getting them onto the website?

LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

• You mentioned some dealer brands that are not doing well right now. It sounded like you were saying not to call on them, but maybe I have that wrong. Doesn’t it make sense to really focus on them because they need the help?
• I got our only local franchise dealer into an affordable monthly package of a 10 second ad every hour. Now I can’t get them back to :30’s which would be more revenue for the radio station. Any suggestions to get them back to :30’s? I can’t use the argument of frequency.
• Do you have any books or other written materials on this? How do I get more of this info?
• How do I respond if I go to my local dealer with this information and he says that this might be national averages but our numbers are different?

LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

• I had a dealership group tell me they have only spent ad dollars in digital for the past 10 years and they sell cars to residents in 37 other states. They claim they can’t justify the ROI on local marketing. What are some good follow up questions and points of emphasis in response?
• I have a used car dealer that has decided to invest only on social media ads as they can measure the leads they get. How would you talk about that with him?
• How do you get this info to a dealer if you have to go through an ad agency?