Trust Me, I’m a Doctor!
Chris Fleming, President of CD Media Consulting, shares some thought-provoking comments about how we should be approaching price and product increases with our...
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Be S.M.A.R.T.
Gary Moore discusses S.M.A.R.T. thinking for successful time management and offers an overview on how to set priorities. Click here to download the handout for this...
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Always Show the Rolex
Chris Fleming, President of CD Media Consulting, shares some thought-provoking comments about the HUGE benefits you can realize simply by making sure every one of your...
Read MoreYour Enemy Within
In this memorable segment, Gary Moore discusses one of sales’ biggest enemies – procrastination! Learn the reasons for procrastination, how to identify it, and most importantly, how to avoid it and make yourself much more...
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Learn to Tell Your Story
Chris Fleming, President of CD Media Consulting, suggests that stories are a powerful tool for you to use with your prospects and clients!
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Always Show the Rolex
Chris Fleming, President of CD Media Consulting, shares some thought-provoking comments about the HUGE benefits you can realize simply by making sure every one of your...
Read More
Learn to Tell Your Story
Chris Fleming, President of CD Media Consulting, suggests that stories are a powerful tool for you to use with your prospects and clients!
Read More
The Avis Mentality
Chris Fleming, President of CD Media Consulting, explains how Avis Car Rental has built itself into being one of the strongest brands in the competitive car rental business...
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Poor Time Usage
Gary Moore discusses the traits of a poor time manager and sets the stage for the qualities and practices of an excellent one!
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Revitalizing Local Automotive Advertising for Your Station – Part 12 – Q&A
LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- How do you explain to a dealer that your rates are higher than another smaller local station because you cover a larger area? I’ve shown the map and web stats, but they still try to get me to lower our already VERY fair rates that I’m offering them. I’ve even put deals together that are lower than rate-card. Other dealerships ‘get’ it, but this one just gives me grief over the difference in price between the 2 stations every time.
- You said that about 60% of auto marketing budgets are allocated towards internet advertising. Are streaming TV and streaming radio included in that 60%?
- Do you know what the national average CPVR is for used cars?