Take the “Cold” Out of the Cold Call
Chris Fleming, President of CD Media Consulting, explains how you can do advance work to minimize the number of truly “cold” calls you make and increase the warm...
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Get It In Writing
Chris Fleming, President of CD Media Consulting, suggests several reasons why it is important for broadcasters to get every customer advertising agreement in writing!
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What You Offer That Most Digital Competitors Can’t – Basic Digital Advertising Drawbacks
Gary Moore discusses some drawbacks to hyper-targeted and personalized digital marketing.
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Social Media Lingo – Part 12
LBS General Manager, Mark Moore, defines the words and phrases used in and around social media. In this session:
- Trendjacking
- Memes
- Challenges
Social Media Lingo – Part 11
LBS General Manager, Mark Moore, defines the words and phrases used in and around social media. In this session:
- Scroll Behavior
- Session Duration
- Completion Rate
Social Media Lingo – Part 10
LBS General Manager, Mark Moore, defines the words and phrases used in and around social media. In this session:
- Sentiment
- Social Listening
- Vanity Metrics
Social Media Lingo – Part 9
LBS General Manager, Mark Moore, defines the words and phrases used in and around social media. In this session:
- Reach
- Impressions
- View‑Through Rate
Social Media Lingo – Part 8
LBS General Manager, Mark Moore, defines the words and phrases used in and around social media. In this session:
- CTA Buttons
- Lead Gen Ads
- Shoppable Posts
Social Media Lingo – Part 7
LBS General Manager, Mark Moore, defines the words and phrases used in and around social media. In this session:
- Custom Audiences
- Look‑Alike Audiences
- Retargeting
Social Media Lingo – Part 6
LBS General Manager, Mark Moore, defines the words and phrases used in and around social media. In this session:
- Boosted Post
- Sponsored Post
- Carousel Ad