The Broadcast Seller’s 10 Commandments for Modern Leadership and Success – Part 5 – Q&A

LBS President, Gary Moore, takes LIVE broadcaster questions!  In this session:

• You mention that I should get away from negative people. What if I have to work closely with them?
• Our station’s corporate office requires that we cover a lot of information on our audience in every presentation and they do track that we do it. How can I talk 75% about the client’s business while keeping that requirement?
• What are two or three books that you would recommend for a new TV rep?