The Broadcast Seller’s 10 Commandments for Modern Leadership and Success – Part 6 – Q&A

LBS President, Gary Moore, takes LIVE broadcaster questions!  In this session:

• What if I have a negative reputation already? How can I fix that?
• Do you consider sharing the pros about advertising on radio as a part of the only 5% of a presentation that we should give to discussing our station and audience?
• Local broadcast is one of the few industries where you cannot buy something, such as a spot in a sports program, the day of air. Everything should be booked well in advance. With flexibility being important in business these days, how can salespeople and broadcast stations be more flexible to a client’s needs?