Andy Waits, Owner of Podcast Axis, and Gary Moore, LBS President, take LIVE broadcaster questions! In this session:
- I work in noncommercial community radio. Certainly, public radio, community radio, and other noncommercial broadcasters can and do have traditional ad-supported podcasts. Do you have any statistics specifically for the listening percentage for radio supported by underwriting or was it included in the total of ad-supported radio? Also, does anything you’ve said about podcasts in your presentation change in the context of noncommercial radio?
- How can I convince the higher-ups at my station that we need to be in the podcast business?
- I compete in a major market against a national chain with four local stations. They offer hundreds of podcast options. How can a single, locally-owned station like us compete against that?