LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:
- Can you provide me with some ideas on how to approach businesses that people really only use on rare occasions? I’m specifically thinking of a house painting business. I’m also thinking of a roofing company.
- What are some questions I can ask to start a conversation with a “special occasion” business to help show them that they should advertise all the time like you are suggesting?
- Have you ever seen a politician who has an ongoing “public image” campaign when it is not campaign season?
