As banks battle for deposits, U.S. Bank is leaning into a particular product suite to woo Gen Z customers.
Gen Z thinks about banking as “the place where they have their primary payment vector,” which might be a peer-to-peer payment platform or a credit card, rather than where they have a checking account, said Arijit Roy, the Minneapolis-based lender’s head of consumer and business banking produ…
U.S. Bank pursues Gen Z with payments-first strategy
