Using AI to Transform Radio and TV Sales Strategies! – Part 5 – Q&A

Tim Burt, President of Tim Burt Media and LBS AI Expert, takes LIVE broadcaster questions! In this session:

• With all the creative tools available now, why do we need any creative people on our staff?
• How much time should I as a sales professional be spending on creating ideas and commercials for my advertisers vs being out in the street in front of salespeople?