You’ll start hearing the mobile term, “QR code” more and more. What is it? It’s a 2D bar code. When you take a photo of it with your mobile phone, you’ll be linked to a specific website associated with that code or receive a special text message.

How could broadcasters incorporate this into their campaigns? Imagine teaming up with an advertiser with multiple locations. Have them feature a QR code at all their location and on their print materials . . . then promote the special offer on air and how to redeem using a QR code.

Read the full article here.

Here are some other useful QR code links…
How Target Uses QR Codes in Print
QR Code Adoption
QR Codes on T-shirts
Free QR Code Generator