You’ll start hearing the mobile term, “QR code” more and more. What is it? It’s a 2D bar code. When you take a photo of it with your mobile phone, you’ll be linked to a specific website associated with that code or receive a special text message.
How could broadcasters incorporate this into their campaigns? Imagine teaming up with an advertiser with multiple locations. Have them feature a QR code at all their location and on their print materials . . . then promote the special offer on air and how to redeem using a QR code.
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