Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 9 – Q&A

LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions!  In this session:

• Do you have any ideas for a conservative Christian station wanting to leverage TikTok to engage a younger audience?
• What is the best way to draw listeners to your station’s FaceBook page?
• Do you have any quick tips for addressing negative comments/feedback on social?
• What are your thoughts on consistent ‘segments’ such as “Trivia Tuesday” posted weekly on social media? It may be predictable, but could it be something followers look forward to?
• How do you manage covering several different kinds of topics within a brand? For example, If I’m helping a video freelancer, writer and a traveler, how do I keep all the content I’m posting relevant to the rest of it? Should their social media be focused on a single niche?