Automotive Sales: Dealer Cash Automotive Sales Ideas John Tkac shares one of his most valuable trade secrets: dealer cash. He explains what dealer cash is and how to use it to your advantage. Related LBS Videos:Honda's Dealer Cash ProgramAutomotive Sales: Erosion of Dealer Gross ProfitBroadcaster Questions to a Former Car Dealer - Part 1Broadcaster Questions to a Former Car Dealer - Part 2Broadcaster Questions to a Former Car Dealer - Part 3Broadcaster Questions to a Former Car Dealer - Part 4Q&A with a Former Car Dealer - Part 1Q&A with a Former Car Dealer - Part 2Q&A with a Former Car Dealer - Part 3Q&A with a Former Car Dealer - Part 4