Looking for a unique marketing idea to pitch a jeweler? One of these opportunities should get your prospects’ attention!
1) Hunt for the Hidden Gem
Have your client “hide” a photo of a special gem on their website for your viewers or listeners to find. You might hide a piece of costume jewelry somewhere around town or in your client’s store.
Consider running a TV campaign, but make one of the commercials different by featuring a special gem and the first viewer to call, text or email when they see it wins a prize. (Great way to boost ratings too!)
2) Best Apology Contest
One of the classic apology gifts from men is a piece of jewelry. Have women share a story about the best apology they ever received from their husband or boyfriend. Let your community vote on the best story to win a piece of jewelry from the sponsor. It’s a fun contest and something everyone in a relationship can appreciate!
3) Celebrate a Wedding Anniversary Each Week
Instead of pitching a jeweler a short-term campaign around Valentine’s Day or the Holiday season, pitch them a year-round campaign celebrating special wedding anniversaries in your community each week. Have your community submit stories about special wedding anniversaries and feature them in a short segment on air each week sponsored by your client.
Have a question? Ask LBS by emailing info@localbroadcastsales.com
