Mark Levy, LBS Broadcast Selling Expert and President of Revenue Development Resources, answers LIVE broadcaster questions! In this session:
- How do we gather all of our competitor’s pricing? Prices keep changing in our small market.
- Do you have any ideas how a TV or radio station can offer a complete ad package with broadcast, Digital, and Direct mail?
- Is it a good idea to encourage an advertiser to put “as heard on or as seen on our station” on their billboard, direct mail, or digital message?
- It’s difficult to have a prospect set aside time to meet with them. What is a reasonable amount of time to request from a prospect?
- Where can we find the Google Ad Planner Calendar and Ad Dollars spreadsheet?
- Is it normal to have several competitors trying to recruit my peers to sell their ad products? How risky is it for one of my peers to jump to another non-traditional option?
