LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:
- How should I deal with a client who insists on using terrible scripts that she is getting from a different station? She even admits that the other station got her good results once, but hasn’t done it again since.
- What is the best way to come up with a good headline?
- Please share your thoughts about the role of artificial intelligence in marketing. Our company has access to an artificial intelligence program which can write and voice ads.
- I have a client who always wants to be in their commercials, but she’s not very articulate. Can you help me to talk candidly with her so we can get her better results?
