Better Advertising Campaigns Aren’t Just Essential, They’re Existential! – Part 8 – Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• What is your opinion of radio jingles?  Do they telegraph the fact that a spot is coming?  Do they turn listeners off who are not interested in that product?
• Do you have a preference for using on location footage or stock footage?
• Where did you get the research that educated shoppers spend more?  Don’t get me wrong, it’s perfectly logical to me, but is there a survey that would back this up?