LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • We have a meeting this week with a furniture store that sells unique and unusual pieces. Their furniture is hand-selected and rather expensive. Do you have any ideas or questions for the client? 
  • What do you suggest for clients that need to use co-op, but the copy they have from the manufacturer is full of cliches?
  • Has there been a time when you worked on a script for a client and on the day the commercial airs, the client decided to change it completely, and their new idea is bad?  When that happens, do you go with the original script or try to make the new script “passable”?
  • Just confirming that you recommend that the client voice the commercial instead of our announcer, correct?