Article Summary

eBay has launched its Watchlist Report, offering real-time insights into the resale fashion market. The report, based on data from 134 million users and 2.3 billion listings, highlights key trends in pre-owned fashion. Notably, Louis Vuitton emerged as the most-purchased designer brand in early 2025, while Birkenstock saw a 61% year-over-year growth in shopper interest. The report also underscores the rising popularity of vintage fashion, with global users searching for “vintage” over 1,200 times per minute. Additionally, eBay appointed Brie Welch as its resident stylist, tasked with identifying trends and guiding consumers through the resale landscape.

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Local Business Types for Broadcasters to Consider Contacting

  1. Luxury Consignment Stores – These businesses thrive on high-end resale, making them ideal partners for broadcasters looking to highlight premium fashion trends.
  2. Sustainable Fashion Boutiques – With circular fashion gaining traction, eco-conscious retailers can leverage broadcast media to educate consumers on sustainable shopping.
  3. Vintage and Thrift Shops – The growing demand for pre-loved fashion makes thrift stores valuable partners for broadcasters promoting affordability and unique style finds.

Three Creative Campaign Ideas for Broadcasters to Consider

  1. “Resale Revolution” Series – A campaign showcasing local resale businesses, featuring interviews with store owners and customer testimonials on the benefits of secondhand shopping.
  2. “Style Swap Challenge” – A promotional event where listeners or viewers trade pre-owned fashion items, emphasizing sustainability and affordability.
  3. “Designer Deals Spotlight” – A recurring segment highlighting luxury resale finds, educating audiences on how to access high-end fashion at reduced prices.

Source Acknowledgment

This LBS Ad Intel summary is based on information from this article found on Fashion Dive.