Zillow’s 2025 Consumer Housing Trends Report for Agents shows that more than one-third (36%) of home sellers now find their agents online, a sharp increase from just 15% in 2018.
Among buyers, 33% said online research played a significant role in selecting an agent.
At the same time, repeat buyers now account for a majority of home purchases.
Zillow found that 55% of buyers have previo…
