Target is making a serious bet on creator commerce, and the two programs it just launched reveal exactly how the retailer plans to own the space between social media and the shopping cart. Retailers don’t launch infrastructure-level programs without data to back them up. Nearly 75% of U.S. consumers have purchased a product because of creator content, and more than 60% of product discovery now hap…
Target Launches Club Target With LTK as New Data Shows 75% of U.S. Shoppers Already Buy Through Creator Content
