Many florists may object to radio advertising because it isn’t visual enough for a product like flowers. Buying flowers for mom on Mothers Day is an emotional decision and not purely made by sight alone.
Here are 3 Mother’s Day radio promotion ideas for florists.
Use Humor
Kabloom ran a humorous Mother’s Day spot about “Mother Speak”. Listen Now.
A local florist ran a funny spot about the history of Mother’s Day gifts. Listen Now. (From RadioSalesCafe)
Share Expertise
Show off your client’s expertise about flowers. Have them share the latest floral trends, offer tips on buying flowers and have them solicit questions from your listeners. You might even turn them into a long-term client by making them your exclusive on-air flower and gardening expert!
Contest
Beyond the traditional Mother of the Year essay contest, do something that involves flowers like a Mother’s Day Flowers Word Scramble, a kids drawing contest of their mom’s favorite flowers or enter to win a free Mother’s Day flower arrangement by sharing a creative message you would write on the gift card to your mom via email, Facebook or Twitter.
Have a question? Ask LBS by emailing info@localbroadcastsales.com
