Advertising Is A Bar Where Nobody Knows Your Name – Part 6 – Q&A

LBS Branding Experts, Blaine and Honey Parker, take LIVE questions from broadcasters!  In this session:

• If “One Call That’s All” is what people remember and they Google it, they go right to the advertiser. Isn’t that a successful result?
• What do you mean when you say “direct response”?
• How do you explain the concept of branding to a small business owner and why it is critical to their marketing success?
• If branding is important, how much frequency does an advertiser need to make a campaign successful?