LBS Branding Experts, Blaine and Honey Parker, take LIVE questions from broadcasters! In this session:
- If “One Call That’s All” is what people remember and they Google it, they go right to the advertiser. Isn’t that a successful result?
- What do you mean when you say “direct response”?
- How do you explain the concept of branding to a small business owner and why it is critical to their marketing success?
- If branding is important, how much frequency does an advertiser need to make a campaign successful?