LBS Branding Experts, Blaine and Honey Parker, take LIVE questions from broadcasters!  In this session:

  • We are constantly told by our higher ups to never open an ad with the name of the business (such as, “XYZ Company has the largest selection around, etc.”).  Do you have thoughts about that?
  • How long should a spot run before it is updated?
  • Many new car dealers are focused on the end of the sales cycle by reaching people through digital at the point that they are actively looking for a car and are relying on the manufacturer to provide branding.  How would you encourage the local dealer to focus more towards the beginning of the sales cycle?
  • If clients have created a business name that does not describe what they do very well, does that make the slogan more crucial in their advertising?