John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

  • What if your dealers don’t have any new or used inventory?
  • I have a Ford dealer where the General Manager won’t see me. Any ideas on how I can get his attention or who else I can approach to discuss a TV and digital campaign?
  • Can you talk about the high end and luxury vehicle market?
  • I found out that a used car manager at a key store in our market has a budget. How can I help him get a larger share of the dealer’s overall ad budget?
  • I have a dealer in my market that says he uses only digital for his marketing efforts. I know that my radio stations and digital assets can help him sell cars. Any ideas how I can address this digital-only mindset?