John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

  • In the context of digital advertising campaigns, do local or national campaigns have a higher ROI for dealers?
  • Do dealers get co-op reimbursement for service?
  • We have trouble getting dealers to spend money when there is no co-op involved. Since they don’t get co-op funds for used cars, what approach do you recommend to get them to spend on used car advertising without co-op?
  • How do dealerships calculate an advertising budget? What do they base it on?
  • Can you repeat which manufacturers are not experiencing a supply issue in March, 2022?