John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

  • Do you prefer to give the monthly payment or the vehicle price in a dealer’s ad?
  • What are your thoughts on music jingles for auto commercials?
  • I have a six dealer roof top in my market all owned by a single franchise. This franchise was our biggest client just a couple years ago. How do I respond to them saying “we don’t need your station, we are selling a lot of cars right now.”?
  • No one advertises service. Who’s doing well in addressing their absorption rate?