Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, takes LIVE broadcaster questions!  In this session:

  • Do you have any favorite books for determining people’s personalities?
  • I am literally only one month new to radio sales. I have been asked to create a 2021 budget and don’t have past annuals to evaluate. I have been successful in my short time here but how to you advise I create a goal with no backlog?
  • How knowledgeable should a commercial production staff be regarding digital? What about sales data?