Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, takes LIVE broadcaster questions!  In this session:

  • How can I get my General Manager to make sales calls since she doesn’t currently go out to client locations?
  • Why does my General Manager always compare our sales team to other markets?  We have some unique challenges in our market and he doesn’t seem to realize it.
  • I have worked at three stations the past 15 years.  In each case, the GM didn’t seem interested in sales, just bottom-line dollars.  Is there a way I can engage my current GM without being a pest?