Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, takes LIVE broadcaster questions! In this session:
- Our station’s GM is new to the market and doesn’t know my advertisers. How can I get him exposure to my clients beyond sales calls and in the context of social distancing and mask requirements?
- My GM is cancelling Nielsen for 2021. What’s the best way for me to communicate to her that agencies require Nielsen ratings? How can I overcome not having the Nielsen numbers?
- Can I convince my GM to throw their weight around with my program director for new content I can get sponsors behind?