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Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 6 – Q&A

Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 6 – Q&A

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LBS President Gary Moore takes LIVE broadcaster questions!  In this session:

  • I have a client who doesn’t want to advertise because they don’t want to seem heartless or insensitive.  What can I do to help them work through this concern?
  • What are some practical daily things I can do now to be more ready for my clients when things get closer to normal?
  • Would you recommend showing our customers the report from LBS Research?

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Ask A GM! – Part 8 Q&A

Ask A GM! – Part 8 Q&A

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Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, takes LIVE broadcaster questions!  In this session:

  • Do you have any favorite books for determining people’s personalities?
  • I am literally only one month new to radio sales. I have been asked to create a 2021 budget and don’t have past annuals to evaluate. I have been successful in my short time here but how to you advise I create a goal with no backlog?
  • How knowledgeable should a commercial production staff be regarding digital? What about sales data?

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Ask A GM! – Part 7 Q&A

Ask A GM! – Part 7 Q&A

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Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, takes LIVE broadcaster questions!  In this session:

  • What content management systems do you like?
  • Please share more about how to find out how much businesses should be budgeting for marketing.
  • How can I get better at making sales calls on the phone when I’m used to talking to clients in person?
  • I’m a CSD. My production staff is listening in. What’s the best way to communicate with AE’s and clients at the same time regarding commercial production? We tend to communicate with the client directly.

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