On the Spot – Part 4
Paul Weyland offers ideas for product service categories! In this session: Do you have any ideas for getting car dealers to want to advertise with a station? They are so...
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Marrying TV, Radio, and Digital – Part 2
LBS Creative Expert, Tim Burt, presents a series on how to effectively mix TV, radio, and digital campaigns so that your advertiser sees maximum results! In this session:...
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Setting Ourselves Up to Win 4x More Local Direct Business!
In this session, Paul Weyland uses a real headline to get an appointment with the decision maker. Then he’ll make the best presentation the client has NEVER heard, and ask...
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Marrying TV, Radio, and Digital – Part 1
LBS Creative Expert, Tim Burt, presents a series on how to effectively mix TV, radio, and digital campaigns so that your advertiser sees maximum results! In this session:...
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The 13 Remodeling Decisions Home Owners Will Never Regret – Part 1
Eric Moore begins a series on the 13 remodeling decisions home owners will never regret. In this session: Kitchen Remodel Adding a Mud Room A Home Energy Audit Replacing...
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Q&A with a Mobile and OTT Expert – Part 2
Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!
- How can I keep a client’s traditional budget at the same levels AND bring in more digital revenue?
- Are OTT ads actual insertions into the programming or is it strictly pre-roll and post-roll?
- Once we capture a device’s ID and start showing ads on someone’s FaceBook, does that continue if they get a new phone or do we have to start over with them?
Millennials and Quality Food
Eric Moore discusses the findings of a recent Whole Foods study and some interesting things it reveals about what Millennials are willing to spend for high quality food!...
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Q&A with a Mobile and OTT Expert – Part 1
Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!
- How can advertisers avoid being labelled as “creepy” when reaching their audience through their device ID number?
- Our station believes that we make more money through traditional broadcast – doesn’t digital have a lower profit margin?
- How can radio sell to match a listener’s entire daily journey?
- Do you recommend that TV stations also sell OTT to build a strong revenue stream in the future?
Physicians Don’t Know This!
Eric Moore discusses some amazing things that most primary care physicians either don’t know or regularly miss and how you can begin a conversation with them that...
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Fundamentals You Must Master Now – Part 1
Tim Burt, LBS Creative Expert, discusses creative fundamentals that you need to know, master, and put into practice!
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