LBS Admin | Local Broadcast Sales

How to Provide Excellent Recruiting Experiences – Part 4

Army National Guard

Q&A with a Former Car Dealer – Part 10

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

What type of Internet products will compete with AutoTrader, Cars.com, etc.?
I have a Ford dealer who only advertises his used cars on air. How can I get him to consider including his new cars?
Do dealers do much with geofencing and geotargeting?
How do dealers get their email lists?

Working with Auto Dealers in Q4 and Beyond!

Automotive Sales Ideas, LBS Webinars - 2018, Sales Ideas Webinars

Your local car dealers need your help! Finish the year strong with your auto accounts as John Tkac shares some 2018 examples of how broadcast has been a great help in...

Dumping Doctors

Healthcare Sales Ideas

Eric Moore discusses the growing trend of dumping doctors and the reasons behind it! Great stuff for your health care clients to be aware of!

Interview with a Retirement Planner – Part 5

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What is your busiest time each year and why do people come to you at that time?
What is your slowest time each year and why should people come to you at that time?
Why do people say that they come to see you?
What does it take for a broadcaster to get approved for an ad?

Interview with a General Sales Manager – Part 3

Best Practices, Sally Kohn Q&A, Selling

In this session, former General Sales Manager, Sally Kohn, addresses reps’ questions!

When does it makes sense for a rep to bring their manager in during the selling process?
When should a rep definitely NOT bring their manager in during the selling process?
What should a manager do when they are on a sales call with a rep?
What should a manager NOT do when they are on a sales call with a rep?
What can managers do on a more regular basis to make it easier for their reps to deliver results?

Affluent Shoppers

Category Selling

Eric Moore discusses some surprising facts about affluent shoppers that your advertisers need to know and use to better reach this highly desirable demographic!...

November and Black Friday

Entertainment Sales Ideas, Promotions, Restaurant Sales Ideas, Services Sales Ideas

Sally Kohn shares a great Black Friday promo that centers on The Ultimate Shopper for local businesses that you wouldn’t normally consider prospects for that time of...

On the Spot with Paul Weyland

Broadcaster Sales Ideas, LBS Webinars - 2018, Sales Ideas Webinars

Paul Weyland helps you get you prepared for bringing your local direct clients creative that demands a “yes!”. “On the Spot” means that Paul will guide you...

Q&A with a Creative and Marketing Expert – Part 2

Ask LBS, Best Practices, Selling, Tim Burt Q&A

Tim Burt takes LIVE broadcaster questions! In this segment:

Should our creative theme be consistent between our broadcast and digital messages?
How do you handle the client website that has unusual spelling where their name isn’t spelled the way it sounds?
Why does it seem like so many award-winning ads don’t produce great results?
How do I provide my ad agency clients with creative for an advertiser without the agency thinking that I’m doing their job?
When a client is using a variety of advertising media, can you recommend anything that shows the impact that radio specifically has?