LBS Admin | Local Broadcast Sales

Attitudes are Contagious – How’s Yours? Why It Matters to Your Bottom Line!

Best Practices, LBS Webinars - 2018, Radio Webinars, Television Webinars

We all know that selling requires a disciplined mind set and it requires us to be at the top of our game on each and every call. We don’t have the luxury of having a bad day...

Online Grocery Shopping

Niche Verticals

Eric Moore discusses some little-known and even counter intuitive facts about online shopping that you need to help your LOCAL grocers communicate to your station’s...

Q&A with a Former Car Dealer – Part 5

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

We are seeing more and more automotive budgets being cut. Historically, TV did not feel those cuts as much as we do now. It seems budgets are down and even more fragmented. How do we approach this with dealers?
Is there anything I can do with an ad agency that keeps adjusting budget and schedule because of lack of planning?
What are your thoughts on Kia and breaking through as a secondary market for them?
A lot of dealers like to see themselves on TV. Do you have any creative ideas for getting them involved in radio besides just using their voice?

Interview with a Retirement Planner – Part 1

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What does your ideal customer look like?
Is retirement planning only reserved for the wealthy?
What types of traditional advertising do you do and what seems to work best for you?
Have you ever tried advertising that did not work as you had hoped? Describe that experience.
Why do people say they work with you?

Selling Local Automotive Advertising Going Forward

Automotive Sales Ideas, Best Practices, LBS Webinars - 2018, Prospecting, Radio Webinars, Sales Ideas Webinars, Selling, Television Webinars

We all need to be better than ever. Why? Your local dealers are experiencing huge challenges after several consecutive record setting years. Dealers need answers now and...

Solo Traveling

Travel Sales Ideas

Eric Moore talks about a growing trend in the travel world – traveling to far away places, alone.

Discovering New Prospects – Part 5

Best Practices, Prospecting, Sales Ideas Webinars

Paul Weyland answers prospecting questions LIVE! In this session: Any ideas about a grocery store competing against national chains? I must admit that I don’t like to...

2018 – A Boom Auto Year!

Automotive Sales Ideas

John Tkac explains why 2018 will be a HUGE year for dealers and what that means for you!

Discovering New Prospects – Part 4

Best Practices, Home Improvement Sales Ideas, Promotions, Prospecting, Real Estate Sales Ideas, Travel Sales Ideas

Paul Weyland answers prospecting questions LIVE! In this session: Any ideas about a convention or visitors bureau? How about solar companies? How do we make them stand out?...

Banks and Baby Boomers

Financial Sales Ideas

Eric Moore discusses why local financial institutions MUST include consideration for Baby Boomers in their marketing plans and what you should know as you put a creative ad...