John Tkac answers LIVE broadcaster questions! In this segment:
- We are seeing more and more automotive budgets being cut. Historically, TV did not feel those cuts as much as we do now. It seems budgets are down and even more fragmented. How do we approach this with dealers?
- Is there anything I can do with an ad agency that keeps adjusting budget and schedule because of lack of planning?
- What are your thoughts on Kia and breaking through as a secondary market for them?
- A lot of dealers like to see themselves on TV. Do you have any creative ideas for getting them involved in radio besides just using their voice?