LBS Admin | Local Broadcast Sales

Banks and Credit Unions

Eric Moore discusses FREE information provided by the American Banking Association that you can use in the field today! Click here to access the ABA information!

Q&A with a Digital Expert – Part 2

Ask LBS, Best Practices, Digital Webinars, Selling, Steve Weaver Q&A

LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:

Are you seeing more objection to digital clutter? Are ads becoming too intrusive and how many is too many?
What are your top two or three website grader services?
Are there social graders?
What is the best way to deal with the shuffle when an advertiser directs me to their digital agency?

How to Out-Prospect Old Prospectors and How to Control Automatic Thoughts

Digital Webinars, LBS Webinars - 2017, New Hire Webinars, Radio Webinars, Sales Ideas Webinars, Television Webinars

Two big subjects in one dynamic webcast. With the demise of Yellow Pages and newspaper advertising, product/service categories previously unavailable to broadcasters are now...

Q&A With A Branding Expert – Part 3

Ask LBS, Best Practices, Mark Levy Q&A

Mark Levy answers live questions from broadcasters! In this segment, he deals with the following questions:

How can you build confidence in representing your brand?
When selling radio, I am sometimes bombarded because we do not sell digital advertising. How does our brand get around that? They don’t even want to talk after they hear we don’t have that as an option sometimes.
How do you know you are representing yourself correctly to your clients?

Dodge vs. Chevy Part 3 – The Race for Second Place!

Automotive Sales Ideas

John Tkac is back with an update on the big pickup truck battle going on between Dodge and Chevy! Be ready with a smart strategy for local dealers of both makes in your...

Q&A with a Former Car Dealer – Part 4

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I convince a dealer that their ad agency is too focused on digital without alienating the relationship with the agency?
How can I get more service advertising business from my franchise dealers?
Our station provides direct mail. Would you tell us to focus on that Unique Selling Proposition?

Pop Up Weddings

Promotions

Sally Kohn gives some promotional ideas for how to capture dollars from clients who are serving people who want a pop up wedding!

NADA Market Beat Report

Automotive Sales Ideas

Eric Moore covers the FREE Market Beat report that NADA publishes every month. This is a great source of information as you prepare to call on your local car...

Q&A With a Digital Expert – Part 1

Ask LBS, Best Practices, Prospecting, Selling, Steve Weaver Q&A

LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:

Our manager prefers that we sell the entire budget into broadcast and only sell digital if they won’t consider a 100% broadcast buy. What are the dangers of this type of strategy?
How do we counter-sell a client’s digital campaign?
What are the best ways to explain retargeting, display, and mobile delivery to potential clients?
How do I critique an advertiser’s or prospect’s website without hurting their feelings?

LBS Webinars

Ask LBS, LBS Webinars

Through your station's LBS membership, your state broadcasters association or state sponsor is making LBS webinars available to you for FREE! This page is updated often...