LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • How should I deal with a client who insists on using terrible scripts that she is getting from a different station?  She even admits that the other station got her good results once, but hasn’t done it again since. 
  • What is the best way to come up with a good headline?
  • Please share your thoughts about the role of artificial intelligence in marketing. Our company has access to an artificial intelligence program which can write and voice ads.
  • I have a client who always wants to be in their commercials, but she’s not very articulate.  Can you help me to talk candidly with her so we can get her better results?