Boring Creative That Sells – Part 9 – Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions!  In this segment:

• Going back to the “family owned and operated” line, should we look at Carol House Furniture from St Louis? Those spots seemed to help that client that ran on both TV & Radio. If it worked for them, why wouldn’t that line work for someone else?
• I live in rural Montana. We have Clients in the cattle industry back to the 4th or 5th Generation. Should I not put how many generations are running their ranch?
• Some clients want to say “mention this ad and get 10% off.” What are some other things we can incorporate in our copy to prove our ad strategy is working?