Ad tech giant Taboola has struck a deal with NBC News to exclusively power all of its programmatic, or automated, display advertising sales, CEO Adam Singolda tells Axios. Why it matters: It's a major milestone for Taboola as it looks to expand its business beyond native ads to powering any display ad on the open web. Zoom in: NBC News will leverage Taboola's Realize performance ad platform to se…
Exclusive: NBC News strikes ad sales deal with Taboola for programmatic display ads







