LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:
- Pitching an idea to a business owner can be a risk if you don’t know what you are doing. How would you focus on crafting a pitch before pitching your idea and how did you come up with the ‘dessert first’ idea?
- How do you follow up with clients who keep putting off answering your calls? Also, how do you get past gatekeepers?
- Suppose you finally get someone to call back. Do you lead with appointment setting or explaining the meat of your headline?
