LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:
- Have you ever used a mutual acquaintance as a way to get a call back and how did that go?
- How would you sell radio to a pest control company?
- How can we best navigate the situation when we think we’ve gotten to the decision maker, but they continually have to “run it up the chain” and you can’t actually discuss things with the real decision maker?
- Is it rude to tell a prospect that if you don’t take this offer, then I will go to your competitor?
