How to Monetize Social Media in a Meaningful Way – Part 4 – Q&A

Lori Lewis takes LIVE broadcaster questions!  In this session:

• Can you explain what a KPI is?
• What are some roadblocks that we need to be aware of when it comes to selling social media?
• Our station has decided to skip social media and focus on other digital solutions instead.  Do I still need to concern myself with social media?
• I like discussing social media with my clients.  What kinds of questions should I ask so our discussion remains on target?