LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:
- I can’t stand hearing clichés like “one stop shop” or “for all your car needs”. What are your thoughts on this?
- After you written a script and it been approved by client, how long does it take you to produce a good spot?
- How would you set up a nightclub commercial with the problem of “needing more patrons”? How would you make that problem worse? Also, they offer the same things as other clubs (DJ, Dance floor, Drink Specials, etc.). What message would set them apart from other nightclubs?
- How can I use the Subway Map Method for a gun/ammo store that specializes in target shooting and personal protection?
- Do you believe there is a benefit to having the business owner or an employee in the ad?
- How can I use the Subway Map Method to help with church attendance?
- What if the audience can say no to those questions? Why not use demonstrative statements? “Your car could break down any day. Next thing you know, you’re paying more for repairs than your car payment. You actually CAN afford to upgrade your ride.”
