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Tags: Article , Ask LBS , Radio
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Experts have long been predicting the demise of the local radio station. In the 1950’s, the cause of death was forecasted to be the television and in the 1970’s, it was home recording technolog. Current threats...
Read MoreTags: Digital Webinars , Videos
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Al Tompkins gives you ten commandments for making any video better, shows you how to use them, and...
Read MoreTags: Article , Ask LBS , Auto Dealers
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Creating a positioning statement for an auto dealer is an important part of helping them understand the value of advertising with you. The following article is a great place to start when constructing your statement. It is well...
Read MoreTags: Article , Ask LBS , Sales Ideas , Television
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There are several pieces of important information that an AE should gather about a client’s business in order to put together a successful TV campaign. First, it’s important to understand their budget expectations....
Read MoreTags: Ask LBS , Lawyers , News
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When developing a broadcast campaign for a personal injury lawyer, there are two critical ways to...
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