Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

  • How can advertisers avoid being labelled as “creepy” when reaching their audience through their device ID number?
  • Our station believes that we make more money through traditional broadcast – doesn’t digital have a lower profit margin?
  • How can radio sell to match a listener’s entire daily journey?
  • Do you recommend that TV stations also sell OTT to build a strong revenue stream in the future?