LBS Digital Expert and Co-Founder & Managing Principal at, Mark Landon, answers LIVE broadcaster questions!  In this session:

  • In my market we sell OTT using Marketron’s “Pitch” product. Comcast is active selling OTT as well. Can you comment on Comcast’s OTT product?
  • Is CTV something that radio stations should be concerned with and offering to clients?  If so, what is the first step we should be taking?
  • Ads do run on CBS, ABC, etc. on Hulu.  It is a live linear stream of the broadcast affiliate. Is this different than what you have described?
  • Can an advertiser get too specific with targeting which causes them to limit their total reach & frequency?