LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • Lots of commercial copy seems to mention the “uncertain times” we live in. These uncertain times could last for years. Is there a certain point we should move to more positive messaging?
  • Any suggestions on how to ask current clients for referrals? If we have a good relationship with a client, this should be an easy question to ask. Why isn’t it?
  • How would you get a bridal shop to consider advertising? They are big enough and they should be on the air.
  • How do you handle the objection that the advertising will do “too well” and they will be unable to handle the load with staff shortages and fear they will then start to be seen negatively because they cannot provide quality service?