health | Local Broadcast Sales

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 2

We all know how important the Christmas season and other year-ending holiday sales are to our...

We all know how important the Christmas season and other year-ending holiday sales are to our...

Paul Weyland, LBS Broadcast Selling Expert, answers LIVE broadcaster questions! In this session:

Can you address options/ideas for managing a staff with health issues and concerns due to COVID and working with clients primarily through email? How do I focus the staff on the objective of making more in-person sales calls to close sales?
As the manager, how can I make "manager ride alongs" a more positive experience that my salespeople look forward to as valuable coaching moments?
Where can I find prospects to hire for our station's sales team? It's hard to find sales people with potential.

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:

Paul, have you short-rated clients for not fulfilling long-term contracts? What kind of long-term problems does this cause?
Do you have a way to get to decision makers of internet only businesses? I am having a hard time tracking the right person down.
How do I approach the local minor league baseball team with a long-term contract? They have a four-month season and seat limitations due to health concerns.
I've heard this from a pediatric dentist- "I pulled all my advertising on all media last summer and we have not lost any patients and as a matter of fact outpaced the year before in new patients." He credits word of mouth as his best advertising. How would you answer that?