LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

  • Paul, have you short-rated clients for not fulfilling long-term contracts? What kind of long-term problems does this cause?
  • Do you have a way to get to decision makers of internet only businesses? I am having a hard time tracking the right person down.
  • How do I approach the local minor league baseball team with a long-term contract? They have a four-month season and seat limitations due to health concerns.
  • I’ve heard this from a pediatric dentist- “I pulled all my advertising on all media last summer and we have not lost any patients and as a matter of fact outpaced the year before in new patients.” He credits word of mouth as his best advertising. How would you answer that?