new car | Local Broadcast Sales

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 6 – Q&A

LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

I'm not having vehicle sales issues with my dealers, but they're suffering in service. Is this true in other areas of the US? I'm in the mid-Atlantic.
Do you have any Ideas for ads/promotions for the new Bronco??
I work with two dealers - one domestic, one foreign - both of whom are very light on inventory and who want to air ads promoting "WE WANT TO BUY YOUR LATE MODEL USED CAR". My question is, what would you advise as a creative approach to this type of ad?
Can you source the numbers listed in the deck?

LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

All I hear from car dealers is that they are putting money into digital. How should I respond?
The dealers I'm talking to are saying they are having trouble getting inventory and therefore don't want to advertise and have response they can't fulfill. Also, they've reduced staff and can't profitably hire again with such an inventory problem. How would you suggest dealing with an objection like this?
Since they are basically the same truck, are GMC truck sales included in Chevy Silverado numbers?
How do I deal with the challenge that most of my dealers only want to advertise new vehicles due to their desire to use co-op dollars?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

What is your best advice for a new advertising rep who has been hired during this pandemic?
What do you recommend for physical therapists whose clients are not open to virtual sessions and not ready to come to the office?
I have a carpet cleaning-flooring company that was been told by his competition (who are also friends) not to advertise and feels will not need to advertise when this all opens up. This is a small market with not a ton of competition. Any suggestions?
What advice do you have for clients who own venues for massive events since they are not able to get permits to operate?
Are you saying that creative is more important than ever? I’m not very creative, how can I get better?

LBS President, Gary Moore, discusses key principles for you to consider when it comes to...

Paul Weyland takes LIVE questions from broadcasters! In this segment:

For someone who is new to radio sales, how do you start off a conversation with clients?
How do you get a car dealer to call you back when they think they don't need to?
I went from commercial radio to publicly-supported radio - do you have suggestions for making the transition and building relationships in this context?
Have you found it more difficult to make face-to-face appointments in our connected world? How do you overcome their objection to "just email me"?

Two big subjects in one dynamic webcast. With the demise of Yellow Pages and newspaper...